Wednesday, February 25, 2009

People Are Peculiar Creatures...and Perception Has a Lot to Do with It!

Yes, I do believe people are peculiar. Fascinating, really.

I just never know what they'll do.

Whenever I write an especially pointed blog post or email...or when I record a particularly in-your-face tough love kind of audio, I just sit back and wait to see what happens.

And I notice that my ego sort of cringes when I get a LOT of replies very quickly.

Kind of like waiting for a bomb to drop. Because part of me is expecting to be crucified by those who are clearly not on the same page as me.

But inevitably, that's not at all what happens. Sure, I may get one or two snide or cranky replies, but mostly I hear from folks who resonate strongly with the message.

And that's reassuring. Because believe me, I have days (just like you, I suspect) when I wonder if anyone is listening...if anyone even gives a crap...if it's helping anyone at all (other than me) to put all these messages "out there."

But then I'll get some absolutely brilliant thank you message that reminds me why I do this. And reminds me to stay on the path, to stay the course. Yes, we are listening, it says. And we love it, keep it coming.

Today however was truly a bizarre experience. And it brings me back to this discussion on "perception" and the power that it holds.

Our perceptions shape our entire lives. If you don't believe that, just keep reading.

Today I did a special promotion -- what I like to call an "incremental" sale.

Basically, the way it works is this:

I create a new product.

Instead of launching the product at regular price, or an "introductory" price, I start the launch priced at $1.

Then I raise the price in increments (I like dollars, so I raise it by $1) every few minutes, or after every few sales.

I cut off the sale at some point, either when the price has hit a certain point, or when the time I have to devote to such a sale has expired.

I really do my best to make sure people understand how the whole thing works. I send multiple emails (2 or 3) ahead of time, explaining what's going to happen and when and where they need to be Johnny-on-the-spot in order to get the best deal possible.

But today, like I said, was bizarre.

Even though I had explained this concept of "incremental sale" and given fair warning, the way that I worded the actual email that launched the start of the sale was perceived in many different ways by many different people.

And when you're talking to nearly 8,000 people, all across the globe, and each with their own unique filters for perception, it can be tough to express something in words that adequately convey EXACTLY what I mean.

You know what? That's crap. Seriously, scratch that last part.

I said what I said, I meant what I said, and some people just plain didn't get it.

So where do we draw the line? Where does our personal responsibility end in terms of effective communication? Being responsible for our communication?

Well, some would argue that we're responsible for ALL of it. That's the definition of personal responsibility.

And I agree with that. But now there's the question of how do we handle these communication mishaps?

I made an offer to my list. And the response to that offer varied WILDLY! I'm talking opposite ends of the spectrum.

Just to recap:

I took a $97 product and offered it at $1 to the first few people, then $2 to the next few people, then $3 to the next few people, etc.

MOST people understood this and purchased (over 150 people so far).

A FEW people (2 dozen or less) misunderstood this and felt they were misled.

So what is an appropriate solution to appease those who felt they were misled? Or is that even necessary?

Probably not necessary, but since I like to err on the side of caution when it comes to taking responsibility for my actions, this is what I proposed (ALL of these):

1. Freeze the price at its current level ($24) for 24 hours -- temporary cease any price increases to give more folks the chance to get the product for 75% off its regular price.

2. Give everyone who already purchased a special bonus. This is a 3-audio clearing set valued at $75 total.

3. Give the special bonus to everyone who buys at the $24 freeze price within the next 24 hours.

To me, this sounded MORE than fair. Like I said, I like to err on the side of caution.

Here are some of the ACTUAL responses I got to this proposal (names withheld):

"Good product, misleading ad. I ordered 4 minutes after receiving this email and the price was $14."

"I thought your email was VERY clear. You don't have anything to make up for."

"Amy - I was not misled - I knew exactly what you meant and I felt really fortunate to get it for $6. Thanks for the extra though - that's really a bonus."

"You're kidding, right? I responded within minutes of you sending out the $1 offer. I feel duped. I just unsubscribed."

"Thanks for taking the high road! Love back atcha!"

"Not that it matters - the customer is always right- but FYI I read your email to my 13 year old and asked him to explain to me what it meant. He got it nailed. I think your explanation was fine"

"With all due respect, if you goofed, I believe you should really make good on your goofed-up offer, if you're to maintain any shred of credibilty. Not just for me, but for anyone else who writes to complain. Because those who write to complain will likely have, like me, only received the goofed-up email. Certainly if I had received the previous email you have indicated, explaining the procedure, then I would not have written, and would have no cause to complain. But this was the first email I received. I have received none since (probably because when I saw the $24. price I uinsubscribed)."

"I didn't feel mislead by the way, it was completely clear what was going on. And nice one anyway! :)"

"Hey, with all those cranky types... they gotta' settle down... and with no hard feeeelings! Lookin' forward to listenin'... and thanks heaps for your 'peace offering' bonus! ;)"

"Guess I was taken by your 'I love you' ploy. After the ONE (not the two you claimed) email you sent me explaining your 'incremental' scam where I responded that I had unsubsribed, you sent me ANOTHER offer at an even higher price. I don't respond well to your type of condescending response. LOVE???? hmm."

"Amy,
You are quick witted and spunky.
You probably still won't please all the people, but a lot more.
And you seemed pleased -- which is most important.
I think you handled this well and I appreciate it."

All the comments came from people who ALL received the EXACT same emails. I didn't edit any of them, and I included ALL the bad ones (not all the good ones -- not enough room here!)

Which brings me to my original point:

People can be peculiar, and perception has A LOT to do with it.

If people already have the belief that there's no such thing as a free lunch, people are out to screw you, the internet is full of scams, etc., then THAT is exactly what they will perceive to happen in any situation.

On the other hand, if people put their energy, attention and focus on the GOOD in life -- the bargains, abundance, benefits and perks of life, then THAT is exactly what they will perceive.

The bottom line is this:

If you know without a doubt that your own integrity is intact, you don't have to bend over backwards to "make up" a misunderstanding with other people. It really can't hurt (like I said, I prefer to err on the side of caution) but if you do it out of obligation, then there's no integrity in that at all!

I gave my offer out of love. Offering everyone the price of $1 when SO MANY clearly understood the instructions would be crazy in my opinion. So I'm standing by my 1-2-3 offer. And I consider it to be VERY generous. And yet it still feels good to me.

There's a difference between being generous and screwing yourself out of what's actually due you. Capisce?

See? I told you people are fascinating. And they can be quite peculiar.

I look forward to reading your comments on this topic!

GetClear! Launches Today for Just $1

I love you. And there's nothing you can do about that.

And today I'm inviting you to celebrate LOVE with me...and here's how.

Today at 6PM U.S. Eastern time, I'm going to send you a very special link. It's an offer for a brand new clearing tool I've created especially for you.

This multi-purpose clearing tool will sell for $97, but not today. Today I'm going to
offer it to you for just $1.

Why? Because I love you. That's why.

Now if you've participated in one of my incremental sales before, you know that the price won't stay at $1 for very long. In fact, every few sales, the price will increase by increments of $1.

So in other words, the product (it's called "GetClear!" by the way) will start at $1,
and then after a few people buy, the price will go up to $2, then a few sales later, up to $3, and so on. We'll continue until time runs out or until the price reaches the normal selling price of $97.

But WHAT exactly is the product?

I'm so glad you asked.

GetClear! is an all-purpose clearing tool. I've designed it with you in mind, to clear
whatever you're ready and willing to shift or permanently clear in the moment that you listen to it.

And to answer your question -- NO, you don't need to know WHAT the specific block or limiting belief is in order to clear it. The tool will clear anything and everything you're ready to clear.

GetClear! is not a meditation, it's not a guided visualization, it's not subliminal, binaural, or like anything you've experienced before.

When you play it, there is nothing you need to do except listen. And even that's optional. If you were to fall asleep while it was playing, it would still work just as effectively as if you were awake.

You can set an intention before you listen, of what areas you'd like to clear or shift specifically, but even that isn't entirely necessary.

This thing is SO cool!

Like I said, it's special. And I created it just for you.

After this sale (which will only last a few hours today), this all-purpose clearing tool will sell for $97.

And considering you can listen to it as many times as you like, always clearing whatever is optimal to clear in that given moment, it's probably valued at a WHOLE lot more.

But today -- because we're celebrating love, remember? you can get it for just $1. Or a few dollars, if you're not among the very first to act.

I am so excited to present this to you.

OK -- the sale started at 6PM U.S. Eastern time and here is the link to BUY IT NOW.

Monday, February 02, 2009

How to Use Your Body as a Compass

Sometimes a pendulum is just way too conspicuous, or occasionally impractical. Or sometimes you just plain can't find one! That's when the Body Compass comes in handy.

You can use your body to get yes/no/need more info answers to just about any question.

I've created a short, simple how-to video to demonstrate.





If you liked this video, why not go look at all my Truth Testing videos?

And if you'd like to see me create a vid on a particular topic, please add a comment here and include your suggestion.

Have fun with it!