Tuesday, July 07, 2009

Summer Recipe from Top Chef Hosea Rosenberg

As you may know, we'll be bringing out Bravo TV's Top Chef winner Hosea Rosenberg on this Thursday's LightWorks radio show.




Just to amuse your taste buds between now and then...here is a summer recipe from Chef Hosea himself. We asked for a "intuitively inspired creation" and this is the yummy-ness that ensued...Enjoy!





Chef Hosea Rosenberg's Peaches and Grilled Brie Sandwich


For two sandwiches:
4 slices of rustic sourdough bread
2 T Butter
6 oz Brie
1 Very Ripe Colorado Peach, sliced

Lay brie and peaches on one slice bread and top with the other. Spread butter on outside of both slices of bread. Place in cast iron pan pre-warmed at medium heat until browned on each side. Slice and eat!

Sunday, July 05, 2009

Avoid This Major Marketing Faux Pas!

All I can say today is "Bad, bad Crate & Barrel!"

I finally got around to thumbing through my current issue of Better Homes & Gardens (taking time to leaf through a magazine, oblivious to all that surrounds me is a luxurious indulgence for me) and I saw something I simply HAD to have.

It was called "Melamine Tiffin Box" and it's a neat stack of food containers with a metal locking strap that doubles as a carrying mechanism. Alton Brown would love it (actually, he probably already has at least one of the stainless steel kinds...apparently the idea originated in India, where workers could bring their hot lunch with them to the jobsite and the hot stuff stayed hot and the cold stuff stayed cold.)

How delightful! I thought. This will be perfect for picnics, camping, festivals and more. I think I was even envisioning one to easily transport my various beadworking supplies to and fro the bead store when I go on one of my pendulum-making rampages.

And the good folks at Better Homes & Gardens (like most good magazines) always tell you the MFRP and where to buy such delights. I literally tore the page from the magazine and walked it over to my computer to purchase such a nifty contraption.

But alas, "no items match that description" according to the Crate & Barrel website.

Hmmm, maybe it's an in-store only item, I thought (despite the fact that BH&G even listed "crateandbarrel.com" as the place to buy the item.

And then I noticed there on the Crate & Barrel website, where it says "all of our in-store items are available online."

So much for that theory.

I tried every possible combination...I spelled it differently, searched "tiffin" "melamine" and "stacking" all separately, but to no avail.

Then I turned to my trusty friend Google. I found an image of the exact same item with a glowing customer review. I used that link to go straight to (so I thought) the item on Crateandbarrel.com but alas, I got the dreaded "item not found" message again.

Seriously, what the hell is wrong with these people? BH&G distributes more than 7.6 million copies of its magazine each month, and it's the 3rd largest magazine in paid circulation in the U.S.

Now, I'm not knocking them for NOT having the item. This magazine arrived in my mailbox weeks ago and I just got around to looking at it today. So I couldn't really bark at anyone except myself if they were SOLD OUT of it.

But what's got me steamed is that there is absolutely ZERO information about it on crateandbarrel.com

Not, sorry that item is "no longer" available -- not "backordered" -- not nuthin. It's like it never existed at all.

And a magazine is no small feat to produce, I'm sure. I couldn't even blame the folks at BH&G if they had made a typo and the item was just available elsewhere.

But I googled this thing and I can only find similar items (at much higher prices, btw...which isn't a dealbreaker IMHO, but I'd much prefer to order online from someone I've heard of -- i.e., CrateAndBarrel.com -- vs. someone called "India Imports Inc" or some such thing.)

I think this is a major marketing faux pas (and a HUGE missed opportunity) on the part of C&B.

So there's my rant for the day. And do yourself a favor -- DON'T make the same mistake. If you get major publicity that you simply can't handle, can't deliver on, or can't keep the supply up with the demand for -- then for pete's sake, tell your customers what happened (here's a hint, start with "Due to the overwhelming demand for...") and OFFER THEM A SUBSTITUTION TO BUY.

If you go search crateandbarrel.com (at least, as of today's date), you won't find anything even remotely similar to the item I was looking for.

Not only are they leaving me disgruntled and in the dark, but they are leaving me NO CHOICE to buy from them.

And I'm sure I'm not the only one.

Too bad so sad Crate & Barrel. OK, now I'm off to fill out a comment on the BH&G site, I'll bet they can find me a replacement from a reputable vendor...

Wednesday, July 01, 2009

Top Chef Winner Hosea Rosenberg to Appear on BlogTalkRadio.com

FOR IMMEDIATE RELEASE


On July 9, 2009, at 12 Noon Eastern time, Bravo TV’s “Top Chef” Winner Hosea Rosenberg will appear as the featured guest on the BlogTalkRadio show entitled “A Little LightWork with Jen & Amy.” Show co-hosts Amy Scott Grant and Jennifer Ripa-Edson plan to showcase Rosenberg’s spiritual side by exploring the connection between cooking and intuition.


“Hosea exhibited remarkable focus and a calm confidence during last season’s ‘Top Chef,’” remarks Grant. “He was such a pleasure to watch that I was excited to see him win. Meeting him in person was like meeting an old friend – he seems very much the same as he appeared on television.”


Rosenberg is currently the Executive Chef at Jax Fish House in Boulder, Colorado, and besides the title of “Top Chef,” he has claimed numerous awards, including: Best Chef of Denver International Wine Festival (2006, 2007); seven-time, undefeated winner of the Flatiron Chef Competition; and Guest Chef at the James Beard House (2007). Jax Fish House has also been named Best Seafood Restaurant in the Denver/Boulder area since opening in 1994.

Throughout the “Top Chef” season, judges made numerous mentions of intuition, referring to a chef’s natural ability to sense what flavors and ingredients would marry well together.

“Intuition is a natural part of great cooking,” comments Grant. “Anyone can follow a recipe, but it is only through intuition that new flavor combinations can be created.”


Despite dreams of becoming an astronomer, Rosenberg followed his intuition to pursue a career as a chef. While working in various kitchens to put himself through college, he discovered both his natural talent and genuine affinity for cooking. After graduating with an engineering degree from the University of Colorado in Boulder, Hosea began working for Wolfgang Puck and quickly worked his way up the culinary ranks.

Rosenberg’s years of hard work appear to have paid off – as “Top Chef” winner, he received a cash prize of $100,000 as well as a showcase at the Food & Wine Classic in Aspen. He now participates in the Top Chef Tour, is a regular guest on various radio and television shows, and is often recognized on the street. On the July 9th radio show, Grant and Edson plan to interview Rosenberg about his overnight stardom, his fairly surprising win, and his use of intuition in crafting new and spontaneous dishes.

The BlogTalkRadio.com format is utilized by more than 500,000 listeners, who can access a variety of programming ranging from self-help and how-to shows to celebrity interviews, news and more. Grant and Edson will accept live calls during next Thursday’s show. To access the show, call in with a question, or listen to archives, visit http://BlogTalkRadio.com/LightWorks

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About Hosea Rosenberg

Hosea has served as the Executive Chef at Jax Fish House in Boulder since 2004. During his tenure at Jax, he has won numerous, including: Best Chef of Denver International Wine Festival (2006, 2007); seven-time, undefeated winner of the Flatiron Chef Competition; and Guest Chef at the James Beard House (2007). With dreams of being an astronomer, he worked at various kitchens to put himself through college, and after graduating in 1997, realized his true calling was to become a chef. Learn more about Hosea by visiting his website at http://ChefHosea.com

About Amy Scott Grant

Since the tender age of thirteen, Amy has captivated audiences of all ages and demographics with her razor-sharp wit, contagious enthusiasm and bold authenticity. Amy’s writing has been published in bestselling books including Zero Limits by Dr. Joe Vitale and Dr. Ihaleakela Hew Len, Inspired Marketing by Dr. Joe Vitale and Craig Perrine, and Chicken Soup for the Soul: Life Lessons for Mastering the Law of Attraction. Learn more about Amy, her products and her work at http://AskAmyAnything.com

About Jennifer Ripa-Edson

Jennifer Ripa-Edson draws from her training in yoga, meditation, sustainable living and healthy eating to support clients in a process of self-discovery and personal healing. Alternative Healing Coaching utilizes a systematic method to break through limiting beliefs, thought patterns, habits, and ultimately emotional stress to allow for consistent progress toward your life goal. Learn more about Jennifer, her coaching and her work at http://AlternativeHealingCoach.com

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