YOU Can Help Dreams Come True

Well, at least for one jazz band.

One of the moms at my daughter's gym asked me to do her a favor today.

Her husband (who is apparently quite successfhttp://www.blogger.com/img/gl.link.giful in business) somehow manages to find enough spare time to be in a jazz band called "Fina Dupa"

The band has been selected as a finalist in consideration for being included in the soundtrack of an independent film.

So what's the dream? Well, he secretly would LOVE to be a full-time musician instead of a working stiff.

So how can YOU help make his dream come true?

Go listen to his song called "Alligator" (by Fina Dupa), and if you like it --

A local radio station is collecting votes to see which band/song to recommend for the soundtrack.

Go for it!

Good News If You Dread Marketing

I received some very pertinent information about marketing today, and thought I would share it with you.

A client asked me today why marketing can't be as simple as "vibrational marketing." She said, "I don't really feel like doing an elaborate marketing campaign. Can't I just vibrationally attract people who want to coach with me?"

When I started to answer, I got a whole rush of information that confirmed that what she had described is PRECISELY how marketing works.

What I heard was something along the lines of this:

- All marketing is vibrational. When you read a sales page, and it doens't feel good, it's because the sales page wasn't designed for you. It's not a vibrational match, so you don't buy.

- When marketing doesn't work AT ALL, it's because there is some incongruency between you and your message. Align the message with YOU, and the marketing will be come effective. Or, if you truly believe your message, then align yourself with the message (i.e., clear all the beliefs that are standing between where you are now and what your message says you believe).

- Sleazy marketing techniques will work on people who choose to be victimized. They get the "reward" of beating themselves up when they make a purchase because they think they've chosen poorly, or allowed themselves to be duped or coerced. If you're looking to attract buyers who are empowered, you can use "by the book" marketing techniques and still find yourself wondering why they didn't work, or where you went wrong.

- Forget the "rules" of marketing. Do what feels good and right and present a proposition that's aligned with who you are. Be truthful and authentic and congruent. That's what works. Trust me, I speak from experience.

And the timing of this is so perfect because just last week, Craig Perrine and Joe Vitale released a book called Inspired Marketing. When Craig interviewed me for the book (my chapter begins on page 27), that's exactly what I talked about. And then some, of course.

You can pick up a copy of Inspired Marketing here.

Free De-Frustration Teleclass This Monday

OK, I know it's short notice, but Ann Strong invited me to host her weekly Thriving Coaches roundtable this Monday at 8PM Eastern, and I totally forgot to tell you about it!

The topic I'll be presenting is "Getting Results with De-Frustration"

What will I be talking about, exactly?

I have no idea. I'll have to tune in to find out, just like you will.

But you won't get the dial-in info unless you register here.

When you click on the link above, enter your info in the red box on the right-hand side. Then you'll get an instant email with the dial-in info

See you there, ok? Tell your friends, it's gonna be FUN and INTERESTING if nothing else...

I can't wait to hear what I say!

New Success Got a Makeover?

Yes! Finally!

The last version of New Success looked awful -- go on, you won't hurt my feelings. One lady told me that looking at my color choices made her want to stick her head in the oven. Yikes.

But the new site is fresh, hot and totally my speed.

Check it out and tell your friends:

http://NewSuccess.org

QoD: Does your website need a makeover? What's the delay? Why are you procrastinating? Just go for it already!